DirectToU, DeepDiscount, Movies Unlimited VPPA Class Action Settlement
Individuals in the U.S. who purchased videos or games from DirectToU brands (DeepDiscount, Movies Unlimited, etc.) and had data shared.
Settlement Closed
Who’s Eligible
- Nationwide Class: Individuals residing in the United States who purchased a video or videogame from DirectToU or signed up to receive notices about videos or videogames from DirectToU between August 8, 2022, and September 22, 2025.
- California Class: Individuals residing in California who purchased a video or videogame from DirectToU or signed up to receive notices about videos or videogames from DirectToU between August 8, 2020, and September 22, 2025.
- Eligible Brands: Includes purchases from DeepDiscount, Movies Unlimited, Critics Choice Video, CCVideo, Collectors’ Choice, PopMarket, and WowHD, as well as storefronts on Amazon, Walmart, Target, and eBay (e.g., importcds, Blowitoutahere, MovieMars).
- Data Disclosure: The settlement covers individuals whose personally identifiable information (PII) regarding video requests or services may have been disclosed to a third party (such as Facebook) without consent.
Eligible States
Claim Deadline
What You Need to Do to Get Paid
To receive a payment, you must submit a Claim Form by January 20, 2026. You can file online at the settlement website using your Class Member ID (if you received a notice) or by providing your contact information and attesting to your purchase history. If you prefer, you may print a paper claim form and mail it to the Settlement Administrator.
Proof of purchase is not strictly required to submit a claim, as eligibility is primarily based on DirectToU’s internal records. However, you must certify under penalty of perjury that you purchased a video or videogame from a DirectToU brand or signed up for their notices during the class period.
Settlement Payout
Class Counsel estimates that each valid claimant will receive a cash payment between $60.00 and $145.00. The final amount depends on the total number of valid claims filed.
- Settlement Fund: $1,577,000.00 gross total
- Attorneys’ Fees: Up to 25% of the fund
- Service Awards: Up to $5,000 each for three Class Representatives ($15,000 total)
- Admin Costs: Estimated up to $125,000
- Class Member Payments: Pro rata share of the remaining net fund
Background of the Lawsuit
This lawsuit alleges that DirectToU, LLC and Alliance Entertainment, LLC violated the Video Privacy Protection Act (VPPA) by sharing customers’ personally identifiable information (PII) with third parties like Facebook via tracking pixels without obtaining proper consent. The shared data allegedly identified specific video materials or services requested by customers. The defendants deny these allegations and any wrongdoing but have agreed to settle to avoid the cost and risk of trial.
Frequently Asked Questions
What brands are included in the DirectToU settlement?
How much money will I get?
Do I need a receipt to file a claim?
When is the final approval hearing?
What is the deadline to exclude myself?
Settlement Administrator
Case Details
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Disclaimer
The information on this website is free to access and provided for general educational and informational purposes only. It is not legal advice. We summarise settlement information from official notices, court documents, settlement websites, administrators, and other primary sources where available.
Settlement details and deadlines may change. Always refer to the official settlement website or consult a licensed attorney for advice specific to your situation.
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